The Biggest Innovations are founded on the smallest details
For its rebranding exercise, EPSON goes back deep to its Japanese roots.
This series of brand ads celebrates EPSON's spirit of innovation that is derived from its philosophy of 省・小・精の技術 (sho・sho・sei no gijutsu), which means the craft of efficiency, compactness, and precision.
省・小・精 are the very values the company has embodied since it was founded as Daiwa Kogyo, Ltd. in 1942, the values that helped propel EPSON to one of the world's largest manufacturers of printers and imaging technology.
We focus on the most minute of components that go into all EPSON products, the parts that work in perfect harmony so we can have our sights on the bigger picture.
