ENO is Fast (TH)

Every Thai person goes by a nickname, or “chue len” in Thai.

In Thai culture, it's a belief that chue len protects children against harm.

In Thailand, chue len is so pervasive that many can go their entire lives without ever learning the actual formal names of their friends.

So what is the significance of that?

The Thai Food & Drug Administration (TFDA) strictly prohibits the active marketing and promotion of pharmaceuticals in Thailand.

So how do we get ENO fruit salts top of mind - to demonstrate that it works in seconds - when we couldn't even talk about it?

We got a little creative.

ENO is Fast.

Really fast.

Since we can’t talk about ENO ourselves, we get Thais called Eno to talk about themselves.

We assemble as many ENOs as we can find in Bangkok.

And all these ENOs happen to have a special talent. They can do something fast.

Really fast.

And these ENOs will become our unofficial “ambassadors”.

ENO is Fast

All our ENO ambassadors will feature the "ENO is Fast" logo on their profile photos.

During the duration of the campaign, they will also showcase their extraordinary skills on their cover photo.

We will also have the microsite’s link, www.enoisfast.com, prominently featured on their personal info.

Digital Amplification

We create content around ENO is Fast, and seed it via the KOLs’ social media account. This way, we amplify our #ENOisFast stories and drive audiences to our microsite.

ENO is Fast Website

Through the amplification, we drive traffic to a microsite that features a gallery of all our ENO ambassadors, linked to their campaign-activated profile pages.

And all our ENO vs KOL speed runs.

So we can reinforce the message

without saying it ourselves...