Date Generator

After two long years of restrictions, dating app Bumble wanted people to go back to doing what people do best:

Meet other people in person!

But what if you're kinda dusty and rusty at the ol' dating game?

A spot of romance is on the cards.

So you got a match. Then what?

To get from the screen to the sheets, you need to work your game.

We call it Date Do What.

We begin by asking a few simple questions about what you like.

And based on your inputs, we recommend an activity at a place.

Complete with a promo code.

The rest, as they say, is up to you.

“Our partnership with local small businesses through Date Do What allows us to provide our Singapore community with personalised date recommendations that play to their passions and lifestyle preferences.

This helps create a fun environment for singles to bond with their dates, and hopefully develop meaningful and lasting connections.

Of the 13 local businesses we are collaborating with for this campaign, more than half are women-owned or women-led, which was really important to us when developing this campaign and is just one more example of how we are committed to empowering women in Singapore and across the globe.”

Lucille McCart, Bumble’s APAC Director