ABCs of E

E=MA²

What the heck is EMA anyway?

Singaporeans seem to have a mental barrier when it comes to "authority".

They think the Energy Market Authority is another government body that inhibits personal liberty, all while charging us exorbitant fees.

The EMA is to ensure a reliable and secure energy supply, promote effective competition in the energy market and develop a dynamic energy sector in Singapore.

So how do you distil the stuffy, technical language of the EMA, make it a little more interesting, and highlight its importance to our power-hungry lives?

Presenting...

ABCs of E

E=MA²

Singaporeans seem to have a mental barrier when it comes to "authority".

They think the Energy Market Authority is another government body that inhibits personal liberty, all while charging us exorbitant fees.

So how do you distil the stuffy, technical language of the EMA, make it a little more interesting, and highlight its importance to our power-hungry lives?

The ABCs of E^nergy

Now you know your ENERGY, won't you come and sing with me?

ABCs of E

E=MA2

Singaporeans seem to have a mental barrier when it comes to "authority".

They think the Energy Market Authority is another government body that inhibits personal liberty, all while charging us exorbitant fees.

So how do you distil the stuffy, technical language of the EMA, make it a little more interesting, and highlight its importance to our power-hungry lives?

The ABCs of Energy

Now you know your ENERGY, won't you come and sing with me?

E=MA²

The ABCs of E^nergy